Why do you love your iPod? I am sure to hear the answer like “its play music superbly and is very simple to useâ€. Yes Simplicity is the key. As someone has rightly quoted that in today’s world it’s difficult to develop a simple system capable to do complex tasks. If you can provide your customer a simple system to use, they would not only love it but use it more frequently. That is exactly what Brain Tree, leading merchant account provider tries to achieve through its various products and services. Not only are their credit card processing services easy to use, but very reliable. Even their electronic checks facility is so friendly to use.